The page style was developed for the style of the site. The color scheme, background images, and images on the page are selected and arranged in such a way as to match the service and evoke positive emotions. There is a lot of empty space on the page so that the user’s gaze can rest and, at the same time, correctly placed headings give an idea of the service to a sufficient extent, even if the user will view the page fluently “diagonally”. The call-to-action buttons are clearly visible on the page and, at the same time, are placed evenly and unobtrusively, logically completing each block